Sophie Nowakowska alongside Michalina Sablik, Jacek Sosnowski, Rafał Kamecki (Artinfo.pl) and prof. dr hab. Grzegorz Hańderek, Rektor Akademii Sztuk Pięknych w Katowicach, brought diverse perspectives on how recent graduates can navigate in the art world and market.
In an article for Art Basel written by Amiee Dawson, Sophie shared her insights on why art collectors and institutions are increasingly establishing sculpture parks.
This webinar explored how curators use Instagram to create their public image, network, and engage with audiences. During this online session, participants explored practical strategies for developing a strong yet genuine online presence that reflects their curatorial vision.
During a candid and practical session on the realities of artist management, Sophie shared her experiences working with artists across the creative sector and offered guidance for those managing their own careers.
In that session, we delved into methods for increasing the visibility of artist’s work. We examined how to maximise exposure through exhibitions, utilise social media to engage with followers and keep them informed about artist’s latest projects and the significance of networking.
We explored effective strategies for showing art. We also discussed the importance of crafting a compelling artist bio and statement, developing a user-friendly website, providing detailed information about the artworks, and leveraging social media platforms to connect with a broader audience.
How to get past the cringe factor and sell work, including how to price work, getting the best out of social media, online sales platforms and creating a personal brand without oversharing.
The panel talk provided advice for arts practitioners if they want to create their own online presence, but also for those who are interested in the intersection of art and PR on an institutional or consultancy level as a career path.
Alexandra Steinacker-Clark, All About Art Podcast, asked Sophie about her Instagram, her professional projects spinning plates involving artist management, curation, and mentoring, as well as Meat Market, a recent curatorial project of hers which took place in a butcher shop in South London.